The construction of academic publishing and terminological structures using the Google Scholar search engine: An example of environmental terms in publications at the classical universities of Kharkiv and Skopje

A methodology for constructing academic terminological and publishing structures using the Google Scholar search engine is presented. These structures are formed for the classical universities of Kharkiv and Skopje based on the example of basic environmental terms of a general nature that are distinguished in English-language publications. The environmental theme is more actively studied at Kharkiv National University. The first publications produced by the researchers of this university in the considered area of science were written in the early 1980s. An analysis of the most-frequently cited publications that contain the selected environmental terms shows that such publications are often a result of the work of an international team of authors. This is of great importance for the development of journal strategies and policies. By using Google Scholar, one can find significantly more publications on the website of Kharkiv University compared to that of the University of Skopje, due to the electronic open access archive system of publications at Kharkiv University. The frequency of occurrence for publications that contain selected environmental terms is higher in the case of the University of Skopje due to the fact that the publications of this university are poorly represented on the web and also because of their predominantly English-language character.