Cultural differences in how individuals explain their lying and truth-telling tendencies

This study investigated how cultural differences between Korea and the United States in attitudinal and normative components affect individuals’ explanation of their intentions to lie or tell the truth. Study 1 examined individuals’ intentions to base their lying or truth-telling tendencies on attitude-related reasons (i.e., attitudinal reasons) and subjective norm-related reasons (i.e., normative reasons). Study 2 examined individuals’ evaluation of a person who used attitudinal reasons or normative reasons to explain his/her behaviors of lying or truth-telling. The results showed that neither culture used one type of reason consistently across different behaviors. Instead, the types of behaviors influenced the way attitudinal and normative components were related to behavioral intentions. The attitudinal component was important for individuals’ explanations of their attitudinal reasons to lie and to tell the truth and that the normative component was important for individuals’ explanations of their normative reasons to lie. However, both the attitudinal and normative components were important for individuals’ explanations of their normative reasons to tell the truth. Cross-culturally, Koreans were more likely to use normative reasons when they had to explain why they intended to lie for a friend, whereas Americans were more likely to use normative reasons when they had to explain why they intended to tell the truth. In addition, Koreans and Americans had different preferences for each reason type depending on the type of behavior probably because Koreans, as compared to Americans, tend to view lying for a friend less negatively.