College choice in the church-affiliated sector of higher education: The influence of congregational cultural orientation

The relationship between a Midwest church-affiliated institution and its supporting congregations provides an opportunity to investigate part of the sociological environment within which a college-choice decision is made for students of a strong denominational orientation. Applying the local-cosmopolitan dichotomy used by previous researchers, this study hypothesized that the cultural orientation of local congregational leaders reflects norms that are aligned to congregational enrollment support or nonsupport for the denominational university. The findings demonstrate that the concepts of cultural, social, and ecclesiological localism-cosmopolitanism are helpful in explaining an individual's support for the denominational university. Also, differing cultural orientations among congregational leaders are related to the degree to which the congregation supports the university with the enrollment of youth.