| 谈CIS战略与树立高职院校品牌 |
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| 引用本文： | 周良凤.谈CIS战略与树立高职院校品牌[J].重庆职业技术学院学报,2010,19(1):9-10. |
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| 作者姓名： | 周良凤 |
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| 作者单位： | 重庆电子工程职业学院,重庆,401331 |
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| 摘 要： | CIS战略是企业发展的一种有效战略，提出将CIS战略用于高职院校品牌策划具有重要意义，并从三个具体的战略方面对高等职业院校组织和实施CIS战略作了论述。
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| 关 键 词： | CIS战略 高职院校 品牌 办学理念 识别系统 |
On CIS Strategy and Vocational Colleges Establishing the Brand |
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| ZHOU Liangfeng.On CIS Strategy and Vocational Colleges Establishing the Brand[J].Journal of Chongqing Vocational& Technical Institute,2010,19(1):9-10. |
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| Authors: | ZHOU Liangfeng |
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| Institution: | Chongqing College of Electronic Engineering;Chongqing 401331;China |
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| Abstract: | CIS strategy is an effective strategy for enterprise＇s development.The paper proposes that CIS strategy is significant for the vocational schools to establish the brand , and from three specific strategies discusses the organization and implementation of higher vocational institutions CIS strategy. |
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| Keywords: | CIS strategy vocational colleges brand school philosophy recognition system |
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