| 高素质市场营销专业人才培养的基础与保证 |
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| 引用本文： | 郭国庆.高素质市场营销专业人才培养的基础与保证[J].黑龙江高教研究,2004(7):86-87. |
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| 作者姓名： | 郭国庆 |
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| 作者单位： | 中国人民大学,商学院,北京,100872 |
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| 摘 要： | 章针对中国市场营销专业人才培养方面存在的问题，从优化教学计划、进行课程结构与教学内容的调整、加强营销实践、建设高素质师资队伍与提高教师的学术水平等方面，论述了高素质市场营销专业人才培养的基础和保证。
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| 关 键 词： | 市场营销 专业人才 教学计划 师资队伍 学术水平 |
| 文章编号： | 1003-2614(2004)07-0086-02 |
| 修稿时间： | 2004年5月12日 |
The Foundation and Guarantee of High-quality Specialized Talents Training of Marketing Sale |
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| GUO Guo-qing.The Foundation and Guarantee of High-quality Specialized Talents Training of Marketing Sale[J].Heilongjiang Researches on Higher Education,2004(7):86-87. |
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| Authors: | GUO Guo-qing |
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| Abstract: | This article puts forwards the problems of the training of specialized talents of the Chinese marketing sales. And discusses the foundation and guarantee of high-quality specialized talents from completing the instructional plan, adjusting te curriculum structure and instructional content, strengthening marketing sales practice, establishing high-quality contingent of teachers and improving the academic level of teacher. |
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| Keywords: | marketing sale specialized talent instructional plan contingent of teachers academic level |
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