第九届全国大学生运动会市场开发研究

运用文献资料法和逻辑分析法研究了即将于2012年9月8日在天津举行的第九届全国大学生运动会的市场开发情况。研究结果为：每届大运会主办城市都不一样影响大运会与城市人文环境相融合形成属于自己的独具一格的赛事品牌。全国大学生运动会的赛事运营模式是主办城市的市政府牵头、成立赛事委员会来对赛事进行运作管理。第九届全国大学生运动会的每个赞助等级的赞助企业过于单一并且不知名。第九届全国大学生运动会市场开发方式有：赞助商计划、特许经营计划、纪念品开发计划、其他项目开发计划,并针对以上结论提出了有关建议。

Research on the Ninth National University Games Market Development

This paper studied the Ninth National University Games market development which will be held at September 8,2012 in Tianjin with the methods of literature material law and Logical analysis.The research results are: the differences of the host cities at each national university games influence its combining the humanistic environment of the host city to take shape special game brand.The event operation mode of national university games is: municipal government of the host city organizes the race committee to manage the events.Most of sponsored enterprises of every sponsorship level are unnameble.The market development way of the national university games is: sponsors plan,franchise business plan,souvenir development plan,and other project development plan.This paper put forward several suggestions based on the conclusions.