| 针对读者需求的图书馆营销策略 |
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| 引用本文： | 戴鹭涛,苏海潮. 针对读者需求的图书馆营销策略[J]. 图书情报工作, 2005, 49(8): 124-126 |
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| 作者姓名： | 戴鹭涛 苏海潮 |
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| 作者单位： | 厦门大学图书馆 厦门 361005 |
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| 摘 要： | 认为针对用户需求开展营销活动是提高图书馆服务质量的最佳途径。结合国内外一些图书馆的典型案例和部分经济学原理，从如何充分挖掘读者需求、与读者建立密切关系、加强读者合作管理、整合图书馆营销体系等4个方面探讨图书馆的营销策略。
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| 关 键 词： | 需求 满意 忠诚 图书馆 营销 |
| 收稿时间： | 2005-01-11 |
| 修稿时间： | 2005-01-11 |
Library Marketing Strategies Aiming at Reader Demand |
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| Dai Lutao,Su Haichao. Library Marketing Strategies Aiming at Reader Demand[J]. Library and Information Service, 2005, 49(8): 124-126 |
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| Authors: | Dai Lutao Su Haichao |
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| Affiliation: | Library of Xiamen University, Xiamen 361005 |
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| Abstract: | The best start to improve the development quality of library lies in library resources and services aiming at reader' s knowledge demand structure. To realize this structural equilibrium, we must focus on reader' s satisfaction and loyalty and develop a series of marketing activities. This article uses some typical library cases and economic theories to discuss library marketing strategies from the following four aspects: how to excavate reader' s demand, how to improve the value of reader' s relationship, to enhance the management of cooperation with readers and to integrate the library marketing system. |
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| Keywords: | demand satisfaction loyalty library marketing |
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