Enrollment management and career services: Translating concepts into practice

Summary We in career services must move from feeling that enrollment management is not our job to the realization that much of what we already do positively impacts recruitment and retention. We must become more proactive in our efforts, and more demonstrative of our impact. Our image with students, parents, staff, faculty and alumni should include what we do to help bring students to our campus, and what we do to help make them successful learners, both while on campus and throughout their work life.