| 基于说服模型的高校德育工作者素质修养 |
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| 引用本文： | 郭毅然.基于说服模型的高校德育工作者素质修养[J].江苏广播电视大学学报,2008,19(1):95-96. |
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| 作者姓名： | 郭毅然 |
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| 作者单位： | 徐州医学院,江苏,徐州,221004 |
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| 基金项目： | 江苏省教育厅高校哲学社会科学基金项目(6SJD880056) |
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| 摘 要： | 根据霍夫兰德的说服模型，高校德育工作者要促使大学生的态度改变必须注重自身的形象塑造：一要增强自身的可信度，二要增强自身的吸引力。前者包括增强高校德育工作者的权威性和可靠性；后者包括高校德育工作者美化外表，提高受欢迎程度及保持与大学生态度上的相似性。
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| 关 键 词： | 说服模型 高校德育工作者 态度改变 |
| 文章编号： | 1008-4207（2008）01-0095-03 |
| 收稿时间： | 2007-09-05 |
| 修稿时间： | 2007年9月5日 |
The Quality and Culture of University Moral Educator: the Key Factors that Influence the Attitude Change of the Students |
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| GUO Yi-ran.The Quality and Culture of University Moral Educator: the Key Factors that Influence the Attitude Change of the Students[J].Journal of Jiangsu Radio & Television University,2008,19(1):95-96. |
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| Authors: | GUO Yi-ran |
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| Institution: | GUO Yi-ran (Xuzhou Medical University,Xuzhou 221004,Jiangsu,China) |
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| Abstract: | According to Hovland's persuasion model,In order to promote university students change their original attitudes,the university moral educator must improve his credibility and attractiveness.His credibility includes his expertise and trustworthiness,and his attractiveness includes his physical appearance,compatibility and similarity in attitude to the university students. |
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| Keywords: | persuasion model the university moral educator attitude change |
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