| 我国老年体育消费市场的社会学分析 |
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| 引用本文： | 刘明辉.我国老年体育消费市场的社会学分析[J].广州体育学院学报,2000,20(4):22-25. |
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| 作者姓名： | 刘明辉 |
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| 作者单位： | 集美大学体育学院!福建厦门361021 |
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| 摘 要： | 当21世纪的钟声敲响的时候，中国已以1亿3千万老年人口开始步人世界人口老年型国家的行列。然而，老年体育消费市场却远远满足不了老年体育消费者的需求，如何开拓与发展规模庞大、富有潜力，有待开发的处女地——中国老年体育消费市场，将有望成为一个新的经济增长点，造就一次巨大的体育商业机会，是促进经济持续增长和社会可持续发展的不可缺少的内容之一。
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| 关 键 词： | 老年体育 中国 人口老龄化 消费市场 |
Social Analysis on Old People Sport Comsumptive Market in China |
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| LIU Ming-hui.Social Analysis on Old People Sport Comsumptive Market in China[J].Journal of Guangzhou Physical Education Institute,2000,20(4):22-25. |
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| Authors: | LIU Ming-hui |
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| Abstract: | China' s old people sports consumptive market has lagged behind in satisfying their de- mand, the old contain over 130, 000, 000 population at the biginning of the 21st century. There- fore, to explore up and develop the large and petential field is to creat a larye sports business opportu- nity for a new economic growth, and this is a worthwhile event to promote the continuous growth in economics and the continual development of human sociefy. |
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| Keywords: | old people sport china ageing population consumption market |
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