| Abstract: | This article uses the prime-time drama Peyton Place (ABC, 1964–67) to examine the challenges of racial integration in the serial narrative. Peyton Place broke ground as a prime-time serial, but declined in popularity by its fourth year on the air. An African-American family was added to the story canvas as part of a strategy to revive audience interest by exploring stories with social relevance. I use the archived papers of the show’s writers and producers to examine the negotiations behind the racial integration of a continuing drama that established its success with a white cast of characters. |
