| 注意力经济时代媒体的策略选择 |
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| 引用本文： | 魏剑美.注意力经济时代媒体的策略选择[J].湖南师范大学社会科学学报,2005,34(4):117-120. |
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| 作者姓名： | 魏剑美 |
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| 作者单位： | 湖南师范大学新闻与传播学院 湖南长沙410081 |
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| 摘 要： | 随着现代科技的飞速发展,产品的同质化和信息的共享性迫使媒体必须走更具原创性的个性之路。注意力甚至成为颇为稀缺的资源,为此,市场化媒体必须改变传统的信息生产思路,理性地看待新闻策划和另类传播策略,通过种种现实的途径来制造“区位隔离”,寻找自身的价值生成点。
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| 关 键 词： | 注意力经济时代 媒体策略 区位隔离 价值生成 |
| 文章编号： | 1000-2529(2005)04-0117-04 |
| 收稿时间： | 12 5 2004 12:00AM |
| 修稿时间： | 2004年12月5日 |
Strategies for the Media in an Era of Attention Economy |
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| WEI Jian-mei.Strategies for the Media in an Era of Attention Economy[J].Journal of Social Science of Hunan Normal University,2005,34(4):117-120. |
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| Authors: | WEI Jian-mei |
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| Institution: | The Journalism and Communication College, Hunan Normal University, Changsha, Hunan 410081, China |
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| Abstract: | With the rapid development of modern science and technology, the homogenization of products and the information sharing force the media into a road on which originality and personalization both count, attention even becomes the rarest resource. For this, the maketalized media must alter its traditional way of information production, and treat newsprograming and newsoperation rationally, taking various practical strategies to form "a situation of sectional partition", seeking the niche for its value realization. |
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| Keywords: | the era of attention economy media strategy sectional partition value realization |
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