| 基于web2.0的旅游网站互动营销策略研究 |
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| 引用本文： | 龙艳.基于web2.0的旅游网站互动营销策略研究[J].武汉职业技术学院学报,2011,10(3):66-69. |
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| 作者姓名： | 龙艳 |
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| 作者单位： | 陕西国际商贸学院,陕西西安,712064 |
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| 摘 要： | 相对于Web1.0,Web2.0具有用户可参与网站内部创造、更加注重交互性、符合Web标准的网站设计等五个典型特点。文章从web2.0的本质特征出发,结合现代旅游业的特点,提出了针对旅游网站访问者＂旅游前—旅游中—旅游后＂的互动营销策略。
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| 关 键 词： | Web2.0 旅游网站 互动营销 |
A Study of Interactive Marketing Strategy of Tourism Website Based on Web2.0 |
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| LONG Yan.A Study of Interactive Marketing Strategy of Tourism Website Based on Web2.0[J].Journal of Wuhan Institute of Technology,2011,10(3):66-69. |
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| Authors: | LONG Yan |
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| Institution: | LONG Yan(Shanxi Institute of International Trade and Commerce,Xi'an712064,China) |
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| Abstract: | The paper examines the essential features of web2.0,based on which it puts forward an interactive marketing program-＂Before travel-Travelling-After travel＂.The program is oriented to the visitors of tourism web site and is in line with the characteristics |
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| Keywords: | Web2 0 tourism web site interactive marketing |
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