企业导入CI战略的探析

CI作为一种创造企业形象、增强企业影响力、改善企业管理的有效工具,从第二次世界大战后在西方兴起,经过几十年的市场运作,已经被证明是一种功能强大的企业推进器.然而,我国不少企业管理者,尚未意识这一道理,致使企业陷入低谷和困境.因此,该文针对这一问题,列举了国际国内一些知名企业的成功经验,阐释企业导入CI是生存之基、发展之源的道理,以期引起企业管理者们的重视.

The Analysis of the Enterprise Inducting the CI Strategy

CI,an effective tool of creating enterprise image,enhancing enterprise vivid influence and improving business management,emerged after the Second World War in the West.It has been passed through in the market tor several dozens years,and proves to be a powerful Enterprise propellant.However,the managers of many en- terprises in our country don't realize this truth,only to make themselves fall into the tough and the difficult posi- tion.Therefore,in view of this question,this article gives some example of the successful experience from well- known enterprise at home and abroad,to explain that enterprise's inducting CI is the truth of the base of survival, and the source of the development.So that we can get attention from a variety of managers enterprises.