| 中国武术经营模式创新 |
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| 引用本文： | 何倩,康庆武.中国武术经营模式创新[J].湖北体育科技,2013,32(6):529-531. |
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| 作者姓名： | 何倩 康庆武 |
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| 作者单位： | 1. 武汉体育学院体育科技学院 湖北 武汉 430205
2. 南京师范大学体育科学学院 江苏 南京 210097 |
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| 摘 要： | 在改变武术品牌保护意识不强、宣传力度不够等制约武术经营模式创新的不利因素的基础上培育现有市场,开发传媒市场,瞄准潜在市场,推出一系列武术经营模式的创新策略。
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| 关 键 词： | 武术 经营模式 创新 |
Innovation of Chinese Martial Arts Business Model |
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| HE Qian
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KANG Qingwu.Innovation of Chinese Martial Arts Business Model[J].Journal of Hubei Sports Science,2013,32(6):529-531. |
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| Authors: | HE Qian KANG Qingwu |
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| Institution: | 1. Wuhan Institute of Physical Education School of Sport Science and Technology, Wuhan Hubei, 430205; 2. School of Physical Education and Sports ,Science, Nanjing Normal University, Nanjing Jiangsu, 210097 |
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| Abstract: | To cultivate current market, exploit media market, take aim on potential market, and create a new innovation strategy of martial arts business model based on changed the disadvantages which restrict the innovation of martial arts business model include low martial arts brand protection consciousness and lack of publicity. |
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| Keywords: | martial arts business model innovation |
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