| 从美国电子媒体势力演变过程看新老媒体竞争(上) |
| |
| 引用本文： | 山口秀夫,金赢.从美国电子媒体势力演变过程看新老媒体竞争(上)[J].国际新闻界,2001(2). |
| |
| 作者姓名： | 山口秀夫 金赢 |
| |
| 作者单位： | 北京物资学院外语系 |
| |
| 摘 要： | 正在走向市场经济的中国媒介产业 ,报刊 ,广播 ,电视以及新兴的网络媒体 ,如何在日益激烈的广告和受众的竞争中占据有利地位 ,并在竞争中协调合作、共同发展 ,是一个紧迫的课题。美国在这方面起步早 ,经验和教训也多 ,日本中央大学综合政治系教授山口秀夫以一个亚洲研究人员看美国新老媒体竞争演化的视角 ,对之进行了详尽的分析 ,相信会给我们一些启发。
|
| 关 键 词： | 美国电子媒体 新老媒体竞争 |
A Glance at Competition between the Traditional and New Media in U.S |
| |
| Translated by JIN Ying.A Glance at Competition between the Traditional and New Media in U.S[J].Journal of International Communication,2001(2). |
| |
| Authors: | Translated by JIN Ying |
| |
| Institution: | Translated by JIN Ying |
| |
| Abstract: | The print. TV. Broadcasting. Internet. All force themselves into the increasingly heated market competition. Cooperation and mutual progress have long been the talkings of the media experts. In this article, a Japanese professor approaches the situation of U.S media market and fully analyzes the competition between the traditional and new media. |
| |
| Keywords: | U S electronic media Competition |
| 本文献已被 CNKI 等数据库收录！ |
|
