| 高职院校营销类课程"案例+实验+实践"教学初探 |
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| 引用本文： | 李娜,窦孟忠,吴慧香.高职院校营销类课程"案例+实验+实践"教学初探[J].北京工业职业技术学院学报,2009,8(2):78-81. |
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| 作者姓名： | 李娜 窦孟忠 吴慧香 |
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| 作者单位： | 北京北大方正软件技术学院,河北廊坊,065001;北京工业职业技术学院,北京,100042 |
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| 摘 要： | 就现代社会对市场营销人才的能力要求进行阐述，以此为基础，结合自身的教学经验，对营销类课程“案例＋实验＋实践”相结合的教学方法进行了初步探讨和实践。
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| 关 键 词： | 营销课程 案例 实验 实践 教学方法 |
Research into "Case + Experiment + Practice" Teaching Method in Marketing Course |
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| Li Na,Dou Mengzhong,Wu Huixiang.Research into "Case + Experiment + Practice" Teaching Method in Marketing Course[J].Journal of beijing vocational & technical institute of industry,2009,8(2):78-81. |
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| Authors: | Li Na Dou Mengzhong Wu Huixiang |
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| Institution: | 1.Peking University Founder Technology College;Langfang Hebei 065001;China;2.Beijing Polytechnic College;Beijing 100042;3.Shandong Institute of Business and Technology;Yantai Shandong 264005;China |
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| Abstract: | Based on the qualification requirements for marketing people and the author's teaching experience,this paper mainly discusses the teaching method of "Case + Experiment + Practice" in Marketing course in higher vocational college. |
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| Keywords: | marketing course case experiment practice teaching method |
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