| 校内广告公司生产性实训基地建设的探索与实践 |
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| 引用本文： | 闻立鸥.校内广告公司生产性实训基地建设的探索与实践[J].中国现代教育装备,2013(15):32-33,36. |
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| 作者姓名： | 闻立鸥 |
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| 作者单位： | 北京财贸职业学院 北京 100010 |
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| 基金项目： | 基金项目：北京市人才强教项目“以职业核心能力培养为目标的课程网络教学模型研究”阶段性研究成果之一. |
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| 摘 要： | 阐述了高职院校建立校内生产性实训基地存在的问题，分析了北京财贸职业学院校内广告公司生产性实训基地的功能定位，提出了校内生产性实训基地建设方案以及运营思路。
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| 关 键 词： | 生产性实训基地 准企业 运营 |
Discussion and practice of productive training base building of college-inside advertising company |
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| Wen Liou.Discussion and practice of productive training base building of college-inside advertising company[J].China Modern Education Equipment,2013(15):32-33,36. |
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| Authors: | Wen Liou |
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| Institution: | Wen Liou Beijing vocational college of finance and commerce, Beijing, 100010, China |
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| Abstract: | Through analyzing the problems occurred in building the training base of advertising company in Beijing vocational college of finance and commerce, the paper provided the strategy and methods to implement, execute, and manage the college-inside productive training base of design and production of advertising professional. |
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| Keywords: | productive training base practical enterprise operation |
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