英国文化委员会的语言推广策略

当今世界,语言推广与文化传播已经成为各国增强国家软实力、提升国际地位的重要战略举措.为了维护并加强英国的国际地位,最大化英国的国家利益,英国政府于1934年设立了英国文化委员会这一海外英语推广和文化传播的准官方机构,积极推进英国的国际文化教育交流活动.英国文化委员会作为文化外交组织,其在语言文化推广方面所取得的成功是史无前例的.而世界“汉语热”持续升温,汉语正在迅速地以文化为依托向世界传播,这迫切需要我们总结发达国家推广语言、传播文化的经验、学习他们的成功方法,以制定出适合我国国情的语言文化推广方针和政策.以英国文化委员会为中心进行语言文化推广策略的研究,正好可以为汉语国际推广的核心机构—孔子学院的发展提供有益的参照和借鉴.

The Culture Promotion Strategies of British Council

In today＇s world,Language promotion and cultural promotion have become an important strategy for strengthening the national soft power and enhancing its international status.In order to maintain and strengthen the international position of the United Kingdom,and maximize the Britain＇s national interests,in 1934,the British government set up a semi-official institution called the British Council for English promotion and cultural transmission.The British Council actively promotes international cultural and educational exchanges.As an organization of cultural diplomacy,the British Council has made the unprecedented success in the language and culture promotion.Now the ＂Mandarin fever＂ continues to heat up,the Chinese is rapidly spreading with the help of Chinese culture in the worldwide.In order to develop suitable promotion principles and policies of Chinese,it＇s urgent for us to summarize and learn the experience and successful ways of promoting language and culture in the developing countries.Taking the British Council as an example to study the language and culture promotion strategies just can provide a useful reference for the development of the Confucius Institute.