The Resource Advantage Theory of Competition: Implications for Higher Educational Institutions in Singapore |
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Authors: | Jonathan WP Goh |
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Institution: | (1) National Institute of Education, Nanyang Technological University, Singapore |
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Abstract: | The purpose of this paper is to examine the educational strategic management implications of the Resource-Advantage Theory
of Competition, proposed by Shelby D. Hunt (1995). Hunt essentially challenged `managers' and practitioners to engage in the
discussion of competition based on what develops as `resource-advantage.' It is posited that comparative advantages in resources
can lead to marketplace positions of competitive advantage, which then lead to a superior performance. The fundamental premise
of this theory is that the equilibrium-based analysis of much mainstream economics actually eliminates both the heterogeneity
and dynamism that marks real-world industrial competition. Instead, resources of an organization should be viewed as heterogeneous
and imperfectly mobile, and intra-industry demand is substantially heterogeneous. A discussion on the competitive positions
of some educational industry participants with regards to innovation, learning and competitive dynamics is provided.
This revised version was published online in July 2006 with corrections to the Cover Date. |
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Keywords: | competitive advantage competition resource allocation school marketing higher education |
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