| 城乡服装消费调研报告 |
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| 引用本文： | 杨海峰,周璐.城乡服装消费调研报告[J].邢台职业技术学院学报,2007,24(1):35-38. |
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| 作者姓名： | 杨海峰 周璐 |
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| 作者单位： | 邢台职业技术学院,服装系,河北,邢台,054035 |
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| 摘 要： | 由于城乡人口的收入水平、文化观念、生活环境等的不同,造成城乡之间的服装消费有一定的差异性。本文通过用SPSS软件处理问卷数据,分析了城乡服装消费的差异性及其产生的原因。对于服装商家来说,看到这种差异,并认识到差异背后的原因,对于服装营销策略的制定将会有很大的影响。
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| 关 键 词： | 消费差异 收入水平 文化水平 |
| 文章编号： | 1008-6129（2007）01-0035-04 |
| 收稿时间： | 2006-11-13 |
| 修稿时间： | 2006年11月13 |
Analysis of the Garment Consumption Difference between Cities and Countrysides |
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| YANG Hai-feng,ZHOU Lu.Analysis of the Garment Consumption Difference between Cities and Countrysides[J].Xingtai Vocational and Technical College,2007,24(1):35-38. |
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| Authors: | YANG Hai-feng ZHOU Lu |
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| Abstract: | Owing to the difference of salary,cultural baclcground and living surrounding between cities and countrysides,there are some difference in consuing of clothes.This article analyzes the difference of cosuming of colothes which is based on the questionaire data through SPSS software.So as far as the garment industry is concerned,finding this kind of difference and recognizing the courses which lie in behind this difference,will have great influence to the establishing of costume selling strategy. |
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| Keywords: | consuing of costume salary cultural Level |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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