Cultural factors influencing Eastern and Western engineering students’ choice of university

Insight into factors that affect students’ choice of university is useful when designing study programmes, especially in global competition for students. This study focuses on Taiwanese and Norwegian students’ preferences for university, study programme, course qualities and future career qualities. Hofstede's model was used to predict culture-related differences. A pair-wise decision questionnaire was used to conduct measurements. Cultural differences were observed in relation to choice of university, course qualities and future careers. Discipline of study had only minor impact on students’ preferences. The results suggest that a career-relevant curriculum is culture-neutral. Moreover, personal advice is the most preferred factor among Taiwanese students when choosing university.