| 试论CI设计中的美学渗透 |
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| 引用本文： | 吴巧丽. 试论CI设计中的美学渗透[J]. 洛阳工业高等专科学校学报, 2007, 17(4): 89-91 |
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| 作者姓名： | 吴巧丽 |
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| 作者单位： | 西安工程科技学院,陕西,西安,710048 |
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| 摘 要： | CI是由MI、BI和VI三个部分组成的企业识别系统.CI设计的最终目的就是要塑造一个完美的组织形象,增强组织的柔性魅力和无限活力,使公众在选择组织、产品、服务时产生一种信赖、偏爱的心理定势.从MI设计中的崇高美、BI设计中的道德美、VI设计中的视觉美三方面,阐述了CI设计中的美学渗透现象.
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| 关 键 词： | CI战略 设计 美学渗透 |
| 文章编号： | 1008-8814（2007）04-0089-03 |
| 修稿时间： | 2007-05-18 |
An Attempt to Discuss Esthetic Pervasion in CI Design |
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| WU Qiao-li. An Attempt to Discuss Esthetic Pervasion in CI Design[J]. Journal of Luoyang Technology College, 2007, 17(4): 89-91 |
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| Authors: | WU Qiao-li |
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| Abstract: | CI, the enterprise identifying system, is composed of three parts: MI, BI and VI. The final goal of CI design is to portray a perfect image, enhance its charm infinite vitality for the organization, furthermore to arouse a psychological tendency of confidence and preference in public when they choose organizations, products and services. This article elaborates the phenomenon of esthetics pervasion in CI design from three aspects: lofty esthetics in MI design, morality esthetics in BI design and vision esthetics in VI. |
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| Keywords: | CI strategy Design Esthetics pervasion |
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