引入营销策划理念创新高校形势与政策教育的思考

提高形势与政策教育课的实效性就要引入市场营销策划理念，确立大学生的主体地位，视大学生为教育产品的消费者，从学生的成才需要出发，在教学内容、教学手段、教学渠道、教学形式等方面进行更新，使形势与政策教学更适合大学生的特点，让大学生尤如在举盎然的消费中完成学习过程，达到教学目的。

Reflections on Situation and Policy Education in College after Introduction of Concept Innovation of Marketing Planning

To promote the effectiveness of the education of situation and policy, it is necessary to introduce the concept of marketing planning,i.e.,to regard students as the subject and the consumers of education product.The author argues that teaching content,methodology,channel and forms should be innovated,so that situation and policy education is conducted in accordance with students' characteristics,so that they can finish the study in a lively consuming process and teaching purpose will be achieved.