论主流意识形态影响力面临的挑战与应对

改革开放以来，当代中国社会的巨大变革与转型，使社会主义意识形态面临功能定位和创新、内容转型和新体系建构、文化多元和信息网络化以及工作传统和大众需求多样化等方面的严峻挑战，其吸引力和影响力呈现出严重的弱化倾向。增强主流意识形态影响力，就必须积极应对意识形态功能定位与创新的挑战，发挥协调效能；应对意识形态转型和新体系建构的挑战，重塑文本权威；应对文化多元和信息网络化的挑战，强化主导地位；应对意识形态工作传统和大众需求多样化挑战，提高服务能力。

A Study on the Challenges and Countermeasures of Reinforcing the Influence of Mainstream Ideology

Since the initiation of reform and opening up,the great social reform and transition in China has brought for- ward a number of challenges to the Socialism Ideology,such as the location and innovation of function,the content transition and the reconstruction of new system,the pluralism of culture and the network of information,as well as the working tradition and the diversification of public demands,all of which are together weakening the attraction and influential forces of the Social- ism Ideology.To reinforce the influential forces of the Mainstream Ideology,countermeasures must be taken to face all the challenges,exerting the efficacies of Mainstream Ideology,remolding its textual authority,and enhancing its service abilities.