| 发展服装连锁经营中的障碍及对策 |
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| 引用本文： | 方泽明.发展服装连锁经营中的障碍及对策[J].福建师范大学学报(哲学社会科学版),2000(4):28-31. |
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| 作者姓名： | 方泽明 |
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| 作者单位： | 福建师范大学艺术学院美术系,福建福州 |
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| 摘 要： | 连锁经营是我国服装行业在创名牌的探索中出现的一种行之有效的经营形式。本文介绍了连锁经营的特点，详细分析了发展我国服装连锁经营中存在的障碍，探讨解决障碍的对策。
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| 关 键 词： | 服装业 连锁经营 连锁形式 规模效益 特许经营 |
Obstacles-Facing the Development Of Clothing Chain Management and Counter-measures |
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| FANG,Zheming.Obstacles-Facing the Development Of Clothing Chain Management and Counter-measures[J].Journal of Fujian Normal University(Philosophy and Social Sciences Edtion),2000(4):28-31. |
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| Authors: | FANG Zheming |
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| Abstract: | Chain management has emerged as one effective way of carrying on the chinese clothing industry in its effort to create new trademarks.In this article the features of chain stores are introduced,and the abstacles against the development of chian stores are analyzed at length,In addition,some suggested counter measures are also put forward |
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| Keywords: | Clothing Chain management Brand name |
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