网络微时代对体育营销手段的影响

体育营销作为一种新型的营销方式和手段,跨越了国家的界限,在世界范围内闪耀着其独特的光辉。网络微时代下的体育营销手段形式多样,且具有名人效应、高速度广泛传播以及产品形象直观等特点。尤其是互联网技术的不断进步,体育微博营销这一形式逐渐深入人心,并呈现出势不可挡的流行趋势。本文主要探讨了网络微时代环境下,微博营销对体育营销的影响,并深入分析了微博营销的优势与弊端,为新时代下的体育营销寻求更好的出路。

Influence of Network Micro Era of Sports Marketing

Sports marketing as a new marketing means , across national boundaries , in the world scope to shine with its unique splendor . Network micro era of sports marketing means diversity in form , and has the characteristics of high speed of celebrity effect , wide spread and product visualization .Especially with the continuous progress of Internet technology , the form of the sports micro -blog marketing gradually win support among the people, and showing a trend be a trend which cannot be halted .This paper mainly discusses the network micro era environment influence , micro-blog marketing of sports marketing , and analyzes the advantages and disadvantages micro -blog marketing, seeking better for the new era of sports marketing way .