| 加强毕业生就业指导 努力做好“产品”营销 |
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| 引用本文： | 马成志,洪林.加强毕业生就业指导 努力做好“产品”营销[J].兵团职工大学学报,2000(4). |
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| 作者姓名： | 马成志 洪林 |
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| 作者单位： | 盐城市电大!盐城224002 |
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| 摘 要： | 学校的“产品”是学生。该文针对当前大学生就业难这一热点问题 ,从市场营销学的角度分析了“产品”滞销的根本原因 ,并就如何适应市场变化、参与市场竞争和做好“产品”营销提出了较为独到的见解
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| 关 键 词： | 毕业生 就业 “产品” 营销 |
Strengthening guidance and actively promoting employment of graduates |
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| Ma Chengzhi,Hong Lin.Strengthening guidance and actively promoting employment of graduates[J].Journal of Bingtuan Staff Members University,2000(4). |
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| Authors: | Ma Chengzhi Hong Lin |
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| Institution: | Ma Chengzhi Hong Lin |
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| Abstract: | In views of the hot problems of getting a job for graduates, from angles of marketing and merchandizing, the paper analyses the basic reasons that the graduates are difficult to get jobs and offers some personal opinions on how to sit the changing mark and participate in market competition and promote the employment for graduates. |
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| Keywords: | graduate getting a job merchandize marketing and merchandizing |
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