网络谣言传播的新特点及应对--以十大网络谣言为例

新媒体强化了谣言的传播速度、广度和渗透强度，也使谣言具有更大的破坏性。近几年，由谣言引发的社会事件层出不穷，分析最具代表性的“十大网络谣言”，可以看到网络谣言传播具有意图多元、有限理性、临时新闻等特点。针对这些特点，应从明晰谣言产生根源、建立预防体系、提高大众媒介素养等方面采取应对措施。

The New Characteristics and Relevant Strategies of Rumor Communication in Internet

The new media enhances the rumor’s spread speed, breath and degree of penetration, as well as its strength of destruc-tion. Recently, social events which trigged by rumors emerge quickly and frequently. It is obvious that the communication of rumor in in-ternet has such characteristics as multiple aims, limited rationality, and temporary news and so on with the analysis of representative In-ternet Rumor Top Ten. According to these, we should try to understand the trigger of internet rumor, set up the prevention system and im-prove the mass media literacy.