| 解读奥运会电视转播权营销模式,展望北京奥运 |
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| 引用本文： | 郑李茹,林少娜.解读奥运会电视转播权营销模式,展望北京奥运[J].安徽体育科技,2005,26(3):1-3. |
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| 作者姓名： | 郑李茹 林少娜 |
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| 作者单位： | 1. 汕头大学,广东,汕头,515063
2. 广东外语外贸大学,广东,广州,510420 |
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| 摘 要： | 从奥运会电视转播权的发展过程、有偿转让及出售状况、价格膨胀率、收入分配比例、电视转播对奥林匹克运动本身所带来的影响等方面进行探讨，旨在通过以上问题的研究，为2008年北京奥运电视转播提供理论借鉴。
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| 关 键 词： | 奥运会 电视转播权 发展历程 2008北京奥运 |
Reading the Marketing Mode of the Olympic Games Television Transmission Power Prospecting the Peking Olympics |
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| Zheng Liru,Lin Shaona.Reading the Marketing Mode of the Olympic Games Television Transmission Power Prospecting the Peking Olympics[J].Journal of Anhui Sports Science,2005,26(3):1-3. |
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| Authors: | Zheng Liru Lin Shaona |
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| Institution: | Shantou University Shantou 515063 |
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| Abstract: | This text of summary discusses the developmental process of the Olympic Games television transmission power condition of being let and sold,price rate of expansion, income allotment comparison and television transmission,which affect on Olympic Games.This article provides the theoretical reference for the Peking Olympics television transmission of 2008. |
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| Keywords: | Olympic Games the television transmission power developmental process 2008 Peking Olympic Games |
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