浅析现代体育与城市营销的协同作用

在全球化和商业化不断发展的今天,城市营销作为一种新的城市管理理念已经越来越受到城市规划者的重视。在城市通过各种手段营销自己的过程中,不可避免得将于体育发生关系,而现代城市的发展不仅仅为现代体育的发展提供了条件,同时也在享受着现代体育发展所带来的好处。本文通过现代体育和城市营销相互作用以及两者之间存在的协同风险几个方面的阐述研究了现代体育与城市营销之间的协同关系。

Research on Cooperation between Modern Sport and City Marketing

With the constant development of the globalization and the commercialization, city marketing as an infant city management concept has attracted more and more city designers＇ attention. On the way that the cities market themselves, it would inevitably create relationship with the sport, and during the process, the modern cities not only contribute the development of the modem sport, but also enjoy the benefit from it. This paper searched the cooperative effect between modern sport and city marketing through studying the reciprocity of the two parts and the risk of the collaboration.