湖北省体育产业市场主体研究

市场主体是经济发展的基础,是市场中最基本、最活跃的因素,对于产业的发展起着至关重要的支撑作用。体育产业作为当前的绿色产业、新兴产业,其稳健发展需要以市场主体为基础。文章以市场主体发展理论为视角,以区域经济学、产业经济学、发展经济学的理论为主要研究依据,以湖北省体育产业市场主体为研究对象,以东部发达省市为参照,通过数据分析对湖北省体育产业市场主体发展现状进行评价。研究结果表明,近年来湖北省体育产业市场主体稳步发展,但是仍然存在体量和规模相对较小;服务行业市场主体实力不强;规模以上企业相对较少,企业平均产值较低;体育产业市场主体成长力较弱、存活率较低;区域发展不平衡等问题。

Market Entity of Sports Industry Market in Hubei

Market entity is the foundation of economic development,and plays a vital supporting role in the development of industry.As the current green industry and emerging industry,the steady development of sports industry needs to be based on market players.From the perspective of market entity development theory,based on the theories of regional economics,industrial economics and development economics,taking the market entity of sports industry in Hubei province as the research object,and taking the developed eastern provinces and cities as the reference,this paper evaluates the development status of the market subject of sports industry in Hubei through data analysis.The results show that the market entity of sports industry market in Hubei has developed steadily in recent years,but there are still some problems,such as relatively small size and scale,weak strength of service industry market main body,relatively few enterprises above scale,low average output value of enterprises,weak growth power and low survival rate of sports industry market main body,and unbalanced regional development.