提升我国体育用品贸易竞争力的对策研究——基于钻石模型的视角

本文站在"钻石模型"的理论视角来研究我国体育用品贸易竞争力。研究结果表明:体育用品公司分布地域差异大,生产要素分配不均;体育用品进出口稳定度欠佳,政府作用仍需调节;体育用品科技含量低,企业战略结构有待改善。为提升我国体育用品贸易竞争力,建议:缩小地域差距,提高劳动素质;平衡贸易规模,营造贸易环境;调整企业战略,提高科技含量,以此有序地推动体育行业的快速发展。

Countermeasures to Enhance Competitiveness of China's Sporting Goods Trade from Perspective of Diamond Model

This paper studies the competitiveness of China’s sports goods trade from the theoretical perspective of "Diamond Model".The results show that the distribution of sporting goods companies varies greatly in different regions, and the distribution of production factors is uneven. The stability of import and export of sporting goods is not good, and the role of the government still needs to be adjusted. The scientific and technological content of sporting goods is low, and the strategic structure of enterprises needs to be improved.In order to enhance the competitiveness of China’s sports goods trade and promote the rapid development of sports industry, the following suggestions are proposed, narrowing the regional gap and improving the quality of labor, balancing the scale of trade and creating a trading environment, adjusting enterprise strategy and improving the content of science and technology.