Comparing effect coded models of choice shifts |
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| Authors: | Jerold L Hale Franklin J Boster |
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| Institution: | 1. Assistant Professor of Communication , Miami University , Oxford, OH, 45056;2. Associate Professor of Communication , Michigan State University , East Lansing, MI, 48824 |
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| Abstract: | Two studies compare social comparison, persuasive argument, and dual process models of the choice shift. The data are consistent with the dual process models and are discussed in terms of their consistency with Isenberg's (1986) meta‐analysis of the choice shift literature. |
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| Keywords: | Family Communication Home Spaces Media Social Interaction Television TV Viewing |
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