Setting the agenda for environmental news: The effects of media and public characteristics |
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| Authors: | Michael B Salwen |
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| Institution: | Assistant Professor of Communication at the School of Communication , University of Miami , Coral Gables, FL, 33124 |
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| Abstract: | This study examined the relationship between different media agendas and public agendas in the agenda‐setting process. The local and regional media agendas for environmental news in the Lansing, Michigan, area were exactly the same. It was also found that respondents could accurately assess media issue emphasis when they were asked to do so. |
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| Keywords: | Cognition Language Persuasion |
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