Readability and acceptance of public relations releases from institutions of higher education |
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| Authors: | John Warren Linda P Morton |
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| Institution: | University of Southern Mississippi , |
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| Abstract: | This study compared readability levels for PR releases used and not used by newspapers to determine if they differ in reading difficulty. Flesch scores and other readability measures were calculated. Releases used were easier to read. However, releases with longer paragraphs were more acceptable with shorter paragraphs. |
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| Keywords: | General Aggression Model Verbal Aggressiveness Video Games Violence |
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