The effects of office aesthetic quality on students' perceptions of teacher credibility and communicator style |
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| Authors: | Jason J Teven Mark E Comadena |
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| Institution: | 1. Doctoral student in the Department of Communication Studies , West Virginia University ,;2. Professor of Communication , Illinois State University , |
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| Abstract: | This study examined the effects of office aesthetic quality on students' perceptions of teacher credibility and communicator style. Ninety‐seven individuals from introductory communication courses participated in this experiment. Participants were assigned to visit either a low or a high aesthetic quality office, or to a no‐office exposure control group, prior to evaluating a videotaped sample of an instructor lecturing in a basic communication course. Results indicated that office aesthetic quality influenced participants' evaluations of teacher credibility and communicator style. |
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