Student Recruitment into Postsecondary Educational Program

The recruitment of students into educational programs is an area that is underexplored in the literature. This piece capitalizes on two unique features to provide insights. First, the sample comes from a larger experimental evaluation of a summer bridge program that required the eight participating institutions to significantly increase—even more than double—their recruitment from the previous year. Second, because the program was designed for recent high school graduates, the institutions were required to work across educational sectors to recruit students while they were in the spring of their senior year of high school. Using both qualitative and quantitative data, I report that the most successful methods of recruitment involved two components: a personal aspect and multiple exposures to the information. Implications for research and practice are discussed.