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Using Web Surveys to Reach Community College Students: An Analysis of Response Rates and Response Bias
Authors:Linda J Sax  Shannon K Gilmartin  Jenny J Lee  Linda Serra Hagedorn
Institution:1. Graduate School of Education &2. Information Studies, University of California Los Angeles , Los Angeles, California, USA lsax@ucla.edu;4. SKG Analysis , San Francisco, California, USA;5. College of Education, University of Arizona , Tucson, Arizona, USA;6. Department of Educational Leadership and Policy Studies, Iowa State University , Ames, Iowa, USA
Abstract:This study was designed to examine response rates and bias among a sample of community college students who received a district-wide survey by standard mail or e-mail. Findings suggest that predictors of response and types of responses are not appreciably different across paper and online mail-out samples when these samples are “matched” in terms of key demographics. Rates of response, however, differ by mode of survey administration, gender, and race/ethnicity.
Keywords:
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