| 论新疆在西部大开发中的企业营销创新 |
| |
| 引用本文： | 张建国. 论新疆在西部大开发中的企业营销创新[J]. 兵团职工大学学报, 2000, 0(4) |
| |
| 作者姓名： | 张建国 |
| |
| 作者单位： | 新疆兵团党校!五家渠831300 |
| |
| 摘 要： | 营销创新具有重要的现实意义 ,尤其对新疆更具有战略意义 ,作者通过对当前营销创新现状问题的剖析 ,提出了从营销观念、营销内容、营销组织、营销广告等方面加大创新力度 ,以适应西部大开发的战略要求
|
| 关 键 词： | 企业营销创新 西部大开发 |
On the enterprise marketing and merchandizing' s new trails in opening west |
| |
| Zhang Jianguo. On the enterprise marketing and merchandizing' s new trails in opening west[J]. Journal of Bingtuan Staff Members University, 2000, 0(4) |
| |
| Authors: | Zhang Jianguo |
| |
| Affiliation: | Zhang Jianguo |
| |
| Abstract: | The author analyses the existing problems of the current marketing and merchandizing, and raises that it is blazing new trails including the contents, organization and advertisement of marketing and merchandizing that can adapt to the strategy needing of opening up West. |
| |
| Keywords: | Xin Jiangi nnovation of marketing and merchandizing opening up West |
| 本文献已被 CNKI 等数据库收录！ |
|
