| 大学品牌培育的实践研究 |
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| 引用本文： | 王瑞芳,曲慧敏.大学品牌培育的实践研究[J].教育与现代化,2010(3):67-70. |
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| 作者姓名： | 王瑞芳 曲慧敏 |
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| 作者单位： | 青岛科技大学,山东,青岛,266042 |
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| 摘 要： | 大学品牌的出现和大学品牌之间的竞争,成为我国高等教育大众化的重要标志,大学品牌的建设和培育是一个长期的探索过程。进行大学品牌定位是大学品牌建设与培育的起点和终点;培育大学品牌资本是大学品牌建设与培育的核心和关键;加强创新与管理是大学品牌建设与培育的重要保障。
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| 关 键 词： | 大学品牌 品牌定位 品牌资本 创新 管理 |
A Study of Practice in the Cultivation of the Brand Name of a University |
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| WANG Rui-fang,QU Hui-min.A Study of Practice in the Cultivation of the Brand Name of a University[J].Education and Modernization,2010(3):67-70. |
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| Authors: | WANG Rui-fang QU Hui-min |
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| Institution: | (Qingdao University of Science and Technology,Qingdao,Shandong 266042) |
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| Abstract: | The appearance of university brand names and competition among such names are a sign of popularization of higher education in China.The cultivation of a university＇s brand name is a long process.Good positioning of a brand name is both the beginning and the end of the process;enriching the brand capital is a key part;and strengthening innovation and management is an important guarantee for effective cultivation of a university＇s brand name. |
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| Keywords: | university brand name brand positioning brand capital innovation management |
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