商业出版的再思考:科技与专业知识的平衡

探讨六种力量对知识经济时代商业出版的影响。技术创新对个体消费者是重要的,但是编辑技巧对团队更重要。具体来说,商业出版对组织机构的知识管理功能将变得不可或缺,并随着组织知识管理需求的增长,出版商拥有一个将自身角色从产品供应商向企业界的服务提供商拓展的机会。

Re-imagining Business Publishing a Balance of Technology and Expertise

This lecture explores the impact of six forces on business publishing within a knowledge economy.The author posits that technological innovation is more important to individual consumers whereas editorial expertise is more important to groups.Specifically,business publishing will become important to the knowledge management function within organizations,the need for this function is growing,and publishers have an opportunity to expand their role from purveyors of products to providers of services of the bus...