| 浅谈品牌的塑造 |
| |
| 引用本文： | 刘峰. 浅谈品牌的塑造[J]. 新疆职业大学学报, 2007, 15(2): 32-35 |
| |
| 作者姓名： | 刘峰 |
| |
| 作者单位： | 新疆职业大学,商学院,新疆,乌鲁木齐,830013 |
| |
| 摘 要： | 塑造品牌不仅能给企业带来巨大的利润附加值，而且它也是企业稳健发展的根基，这已是许多企业对品牌看重的原因。本文就如何塑造品牌，从产品质量、产品定位、品牌服务、品牌个性、品牌感受及品牌文化等几个方面论述了品牌的塑造问题。
|
| 关 键 词： | 企业 品牌塑造 |
| 文章编号： | 1009-9549（2007）02-0032-04 |
| 修稿时间： | 2006-03-10 |
On Brand Building |
| |
| LIU Feng. On Brand Building[J]. Journal of Xinjiang Vocational University, 2007, 15(2): 32-35 |
| |
| Authors: | LIU Feng |
| |
| Affiliation: | Xinjiang Vocational University, Urumqi, Xinjiang 830013, China |
| |
| Abstract: | Making a brand can bring a great deal of additional benefit to an enterprise, It is the steadily developing base of an enterprise, so many enterprises regard that a well - known brand is important. This thesis will discuss how to make a brand from the aspects of product quality, product location, brand service, brand characteristics, brand experience and brand culture. |
| |
| Keywords: | Enterprise Brand building |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
