媒体文化引导消费

讨论媒体文化必然要讨论消费社会，后者不仅是前者赖以产生的氛围，也是前者的必要社会条件。媒体文化对社会消费的引导可以从三个方面来理解：即对具体的、个别的商品的购买和消费、生活方式消费的组织和引导以及开辟新的生活风尚所需的消费领域。

On the Media Cultures to Lead to Consumption

Talking about the media cultures we have to involve in the subject of consumersociety not only because the latter is the sole atmosphere on which the former is based to obey but because it is the social prerequisite of the media cultures. The directiveress of the media cultures upon a consumer-society may be interpreted as those on the following three aspects:The purchase and consumption of concrete and individual products; the organization and guidance in life style; and opening consumer-fields a new life fashion needs.