| 基于STP营销战略的财经创新型人才培养机制探索 |
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| 引用本文： | 苗月新,吴小龙,南荣素. 基于STP营销战略的财经创新型人才培养机制探索[J]. 山西财经大学学报(高等教育版), 2014, 0(1): 22-25 |
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| 作者姓名： | 苗月新 吴小龙 南荣素 |
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| 作者单位： | [1]中央财经大学商学院,北京100081 [2]中央财经大学教务处,北京100081 [3]中央财经大学科研处,北京100081 |
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| 基金项目： | 中央财经大学学校教改基金项目 |
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| 摘 要： | 依据我国新时期高等财经教育的发展趋势,以适应国际、国内市场的需求为切入点,指出了STP营销战略在财经创新型人才培养过程中的重要性,同时在与传统教育理念、教学方式、管理体制以及对政策目标型和职能任务型战略进行对比的基础上,以面向市场经济为立足点,以市场化取向改革为突破口,提出了STP战略在财经创新型人才培养过程中的作用机制,并着重从市场细分、目标市场选择和市场定位三个方面提出了财经创新型人才培养的具体思路.
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| 关 键 词： | 高等财经教育 创新型人才 STP战略 |
Exploring of Financial Innovative Talent Training Mechanism based on STP Marketing Strategy |
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| MIAO Yue-xin,WU Xiao-long,NAN Rong-su. Exploring of Financial Innovative Talent Training Mechanism based on STP Marketing Strategy[J]. Journal of Shanxi University of Finance and Economics, 2014, 0(1): 22-25 |
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| Authors: | MIAO Yue-xin WU Xiao-long NAN Rong-su |
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| Affiliation: | 1. School of Business, Central University of Finance and Economics, Beijing 100081; 2. Office of Teaching Affairs, Central University of Finance and Economics, Beijing 100081; 3. Scientific Research Office, Central University of Finance and Economics, Beijing 100081, China) |
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| Abstract: | This paper points out the importance of the STP marketing strategy in financial innovative talents cultivation process. Meanwhile, on the basis of comparison with the traditional education concept, teaching mode, management system, policy objectives- based and functions of task-based strategy, by taking market oriented economy as the foothold, and with the market reform as orientation, puts forward the mechanism of STP strategy in the process of financial innovative talent training, and mainly from the aspects of market segmentation, target market selection and market positioning proposed the concrete ideas of financial innovative talent training. |
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| Keywords: | higher finance education innovative talents STP strategy |
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