Wallace and Grornit: the Curse of the Were-Rabbit -a study of modality, address, reading and response in contemporary children's film |
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Authors: | Chris Hildrew |
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Institution: | The Long Eaton School |
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Abstract: | This study examines the process of making meaning from a media text, exploring Curse of the Were‐Rabbit as a successful example of contemporary film‐making for children. It springs from working with a group of Year 8 students with literacy difficulties who made meaning from film with proficiency, skill and subtlety whilst struggling with the written word; it seeks to unpack the complexity of the process and hence reassess the value of media texts within the curriculum. |
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Keywords: | Media literacy modality intertextuality audiences ideology |
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