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Wallace and Grornit: the Curse of the Were-Rabbit -a study of modality, address, reading and response in contemporary children's film
Authors:Chris Hildrew
Institution:The Long Eaton School
Abstract:This study examines the process of making meaning from a media text, exploring Curse of the Were‐Rabbit as a successful example of contemporary film‐making for children. It springs from working with a group of Year 8 students with literacy difficulties who made meaning from film with proficiency, skill and subtlety whilst struggling with the written word; it seeks to unpack the complexity of the process and hence reassess the value of media texts within the curriculum.
Keywords:Media literacy  modality  intertextuality  audiences  ideology
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