| 旅行社产品质量管理的系统化研究 |
| |
| 引用本文： | 韩国华.旅行社产品质量管理的系统化研究[J].青岛教育学院学报,2014(4):63-67. |
| |
| 作者姓名： | 韩国华 |
| |
| 作者单位： | 山东旅游职业学院旅行社管理系,济南250020 |
| |
| 基金项目： | 山东省人文社会科学经费资助课题（12-ZZ-JG-09） |
| |
| 摘 要： | 产品质量逐渐取代价格成为旅行社获得竞争优势的基础，而目前旅行社在产品质量建设中存在着顾此失彼的现象，系统论思想可以有效解决旅行社质量建设中存在的难题。旅行社产品质量问题蕴藏在产品设计、开发乃至售后的整个过程中，必须分析质量建设的系统结构，使影响质量的各个要素协调发展，才能达到质量提升的目的。
|
| 关 键 词： | 旅行社 产品质量 系统化 |
Systematic Research on Product Quality Management in Travel Agencies |
| |
| HAN Guo-hua.Systematic Research on Product Quality Management in Travel Agencies[J].Journal of Qingdao Education College,2014(4):63-67. |
| |
| Authors: | HAN Guo-hua |
| |
| Institution: | HAN Guo-hua (Travel Agency Management Department, Shandong College of Tourism ＆ Hospitality, Jinan 250020, China) |
| |
| Abstract: | Product quality rather than price is the basis for travel agencies to gain competitive ad-vantages .However ,the current product quality construction in travel agencies isn＆#39;t perfect .The sys-tem theory can solve the difficult problems effectively in the quality construction of travel agencies . Quality problems exist in the whole process of product design ,product development and after service . T herefore ,the systematic structure of quality construction should be analyzed and every factor that influences the quality should be coordinated in order to achieve the goals of improving the quality . |
| |
| Keywords: | travel agency product quality systematization |
| 本文献已被 维普 等数据库收录！ |
