| 客户关系管理中的客户价值评价研究 |
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| 引用本文： | 卢海燕. 客户关系管理中的客户价值评价研究[J]. 连云港职业技术学院学报, 2010, 23(3): 39-41 |
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| 作者姓名： | 卢海燕 |
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| 作者单位： | 连云港广播电视大学,江苏连云港222006 |
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| 摘 要： | 分析了客户价值的概念及其对客户关系管理的重要性,并从财务因素和非财务因素两个方面构建了客户价值的评价体系,同时给出了具体的客户价值的模糊综合评价模型的建立及应用。
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| 关 键 词： | 客户关系管理 客户价值 评价体系 |
Customer Value Assessment in Customer Relationship Management |
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| LU Hai-yan. Customer Value Assessment in Customer Relationship Management[J]. Journal of Lianyungang Technical College, 2010, 23(3): 39-41 |
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| Authors: | LU Hai-yan |
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| Affiliation: | LU Hai-yan(Lianyungang Radio and TV University,Lianyungang 222006,China) |
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| Abstract: | The concept of customer value and importance of customer relationship management are analyzed.In addition,financial and non-financial factors form the assessment system of a customer value.Finally,the fuzzy comprehensive evaluation model of a specific customer value is provides as well as its application. |
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| Keywords: | customer relationship management customer value assessment system |
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