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浅析武术资源的挖掘及武术市场的开发利用
引用本文:周乐其,姜传银,刘玉兰.浅析武术资源的挖掘及武术市场的开发利用[J].体育科技文献通报,2010,18(11):88-89,95.
作者姓名:周乐其  姜传银  刘玉兰
作者单位:1. 上海海事大学文理学院,上海,200135
2. 上海体育学院武术学院,上海,200438
摘    要:本文主要对社区群众武术活动站点、武术俱乐部及民间武术团体进行实地采访调研,运用专家访谈、问卷调查、文献资料、逻辑分析等方法,发现现有的武术资源相当的丰富,市场潜力大,群众需求多,但是对现有的武术资源挖掘不够,社会武术市场的开发比较薄弱,本文对此调查研究提出相关建议,以供参考。

关 键 词:武术  资源  市场

Discussion on Exploiting of Wushu Resource and Development of Wushu Market
ZHOU Le-qi,JIANG Chuan-yin,LIU Yu-lan.Discussion on Exploiting of Wushu Resource and Development of Wushu Market[J].Bulletin of Sport Science & Technology,2010,18(11):88-89,95.
Authors:ZHOU Le-qi  JIANG Chuan-yin  LIU Yu-lan
Institution:ZHOU Le - qi, JIANG Chuan - yin, LIU Yu - lan( 1. College of Art and Sciences, Shanghai Maritime University, Shanghai 200135, China)
Abstract:This paper made investigation on the site of mass Wushu activities, club and non - governmental organization. By using the expert interviews, questionnaires, literature, logical analysis of law, the author found out that the existing resources of Wushu was rich with great market potential and people demand. However, the ex- ploiting of current Wushu resource is not enough, and social development of Wushu market is relatively weak. Based on it, some suggestions are put forward.
Keywords:Wushu  resource  market
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