| 企业集群品牌风险及其规避措施分析 |
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| 引用本文： | 邢晓柳. 企业集群品牌风险及其规避措施分析[J]. 技术与创新管理, 2009, 30(3) |
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| 作者姓名： | 邢晓柳 |
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| 作者单位： | 河南工业大学,管理学院,河南,郑州,450001 |
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| 基金项目： | 河南工业大学社会科学基金研究项目 |
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| 摘 要： | 由于企业集群品牌具有公共物品属性,所以它在给企业集群及集群内企业带来利益的同时,也蕴含潜在的风险.为此,首先利用经济学分析方式推导出企业集群整体为发展和维护企业集群品牌的投入成本--需求曲线,然后在此基础上分析企业集群品牌风险产生的机理,最后从如何激励集群企业发展和维护集群品牌、如何扶持集群企业发展和维护集群品牌、如何保障集群企业发展和维护集群品牌的投入收益三个方面提出相应的风险规避措施.
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| 关 键 词： | 企业集群 品牌风险 公共物品 |
Study on the Risks of Industrial Cluster Brand and Its Overcoming Guidelines |
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| XING Xiao-liu. Study on the Risks of Industrial Cluster Brand and Its Overcoming Guidelines[J]. Technology and Innovation Management, 2009, 30(3) |
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| Authors: | XING Xiao-liu |
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| Affiliation: | School of Management;Henan University of Technology;Zhengzhou 450001;China |
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| Abstract: | As public goods,on the one hand,Industrial cluster brands benefit industrial cluster and cluster firms a lot.On the other hand,they bring risks.Thus,the paper first reasons the cost-demand curve of the investment,which individual cluster firms makes to develop and safeguard the industrial cluster brand,then analyzes the reasons for the risks,and finally proposes some guidelines to overcome the risks from three aspects such as encouraging and supporting cluster firms to develop and safeguard industrial clust... |
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| Keywords: | industrial cluster brand risk public goods |
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